The Grocery trade market in Finland

The Finnish grocery trade is characterised by the formation of chains and the centralisation of procurement and logistics. The situation is similar in the other Nordic countries; without large volumes it is impossible to be as efficient as necessary in vast, sparsely populated countries. Without sufficient cost-efficiency, prices would escalate, selections would shrink, and customers would have a poorer service and reduced accessibility.

The structure of the Finnish grocery trade has also been changed by the migration to growth centres, as well as a more extensive selection of goods and underlying IT development that has made the management of such selection possible. In 25 years, the number of market-size stores has gone down from nearly 10,000 stores to less than 2,800 stores. Selections have tripled in 25 years.

Large stores are clearly more cost efficient than smaller ones. For a long time, large stores have played a significant role in Finland. The largest stores, that is to say 30 per cent of stores, account for 82 per cent of all grocery sales. However, smaller stores are a lot more important than their volume might suggest in their role in maintaining the food supply and the habitability of the entire country and as local service providers.

In 2019, the value of grocery retail sales was approximately 18.6 billion euros. Statistics and more information about the grocery trade in Finland.

Market share of the Finnish grocery trade groups in 2019

S Group 46.2%
K Group 36.5%
Lidl 9.6%
Tokmanni Group 3.1% *
Minimani 0.5% *
M-ketju 0.4% **
Others 3.6% *

Grocery sales include VAT.

Source: Nielsen Grocery Shop Directory
* marked, source: Finnish Grocery Trade Association
** Sales of M-ketju incl. some household goods, source: Finnish Grocery Trade Association